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Display modes

The R3M platform offers several display modes to help you analyze and interpret emotional activation results, each providing a different perspective and level of detail.

Normal mode​

  • Detailed map: Each stimulus card displays the R3M score along with detailed word-level results.
  • Word details: See the contributing words or word groups, their scores, and other key indicators.
  • Additional questions (optional): If your data includes extra survey questions or filters, their results can be displayed alongside the main R3M metrics.

Synthesis mode​

  • Overview: Presents a summary view of R3M Scores and key indicators (such as % Lovers and % Rejectors) for each stimulus.
  • No word details: Only overall R3M scores and summary statistics are shown—word-level details are hidden for a high-level comparison.
  • Additional questions: Shows percentage distribution for filters and other survey questions if included in your data.

Tag cloud view​

  • Visual word emphasis: Displays the most impactful words as a tag cloud, where the size of each word reflects its importance or frequency in the responses.
  • Quick insights: Instantly spot which words or themes dominate the emotional landscape for each stimulus.
  • Ideal for: Presentations or when you want a fast, visual summary of key emotional drivers.

Analytics dashboard​

  • Sub-target synthesis: View R3M Scores by subgroups (e.g., age, gender) in a comparative table or chart.
  • Switching views: Easily toggle between Normal, Synthesis, and Tag Cloud modes to adjust the level of detail according to your analysis needs.
tip

Use normal mode for in-depth analysis, synthesis mode for high-level overviews, and tag cloud view for a quick visual summary of dominant emotional themes.