Code frame overview
A code frame is the backbone of the thematization process. It is a structured list of themes and ideas used to categorize and code open-ended responses (verbatims) in a consistent and meaningful way.
What is a code frame?
- A code frame organizes qualitative data by grouping similar responses under common themes and sub-themes.
- It enables you to quantify and analyze qualitative feedback, making it easier to identify trends, recurring topics, and actionable insights.
Structure of a code frame
- Themes (Main Categories): Broad topics or areas (e.g., "Design," "Performance," "Usage").
- Ideas/Sub-themes: More specific aspects within each theme (e.g., "Color," "Ergonomics," "Battery Life").
Example
| Code | Theme/Idea |
|---|---|
| 100 | Design |
| 101 | Likes the design |
| 102 | Modern look |
| 200 | Performance |
| 201 | Powerful |
| 202 | Good battery life |
- Codes ending in "00" (e.g., 100, 200) are typically used for main themes.
- Codes ending in other numbers (e.g., 101, 102) represent ideas or sub-themes.
Why use a code frame?
- Consistency: Ensures all responses are coded using the same logic.
- Efficiency: Speeds up the coding process, especially with AI assistance.
- Clarity: Makes it easier to interpret and report on qualitative data.
How is a code frame used in the platform?
- You can generate a code frame automatically from your verbatim file or import an existing code frame.
- The platform uses the code frame to assign codes to each meaning unit in your responses, enabling structured analysis.
tip
A well-structured code frame is essential for reliable and insightful thematization. Take time to review and adapt your code frame before starting the coding process.